Viralg Oy:n lehdistötiedote 15.4.2005
Alla oleva Viralg Oy:n vertaisverkkojen häirintämenetelmää mainostava tiedote liittyy artikkeliin "Tekijänoikeus ja omankädenoikeus", http://www.effi.org/tekijanoikeus/vertaisverkkohairinta.html
Lähde: http://www.tietoviikko.fi/hellink.jsp?id=HE080925
PRESS RELEASE 15.4.2005
The end of illegal peer to peer file sharing
Viralg Oy, is a privately held Finnish company behind new breakthrough
technology giving superior protection for those fighting against peer
to peer pirates. On the market where our competitors can only offer
a mediocre service for blocking illegal file swapping our solution
means totally new level of revenue protection. By utilizing
Viralg's technology we can guarantee 99% protection for intellectual
property like music, movie and game content in all the main
peer to peer networks. (Like Kazaa).
Viralg's key invention is based on a new virtual algorithm developed
by the company itself. The virtual algorithm is capable of mixing
together files in P2P networks in a way that the illegal downloader
will end up downloading useless garbage instead of real music, movie
or game content. Our DRP technology is capable of destroying already
shared functional files from peer to peer networks.
Patent has been applied at all the main market areas. International
PCT inspection indicated no alternative competitive solutions.
All Viralg patent claims have also been accepted.
How did BMG Finland double its sales cycle and market share?
Viralg has been providing anti-piracy services to BMG Finland since
2003. During the period BMG Finland's domestic music market share has
increased from 15% to 24. As a result all Viralg protected albums and
artists doubled the time they stayed in the Finnish Top 40.
Why present protection systems do not work?
Viralg challenges every entertainment industry protection service
buyer: Name any of your currently protected files and we will deliver
the same file fully functional back to you from main P2P networks
within few hours. Spoofing (competitors' method) companies are only
spamming the networks with corrupted files that can be easily
identified and avoided with verification sites, latest incoming
P2P clients or by experienced users with the right knowledge.
(Please see also detailed attachment 1. Technology comparison.)
Why our DRP (digital rights protection) works?
Viralg's DRP service has already been tested successfully by several
parties including global game console manufacturer and movie retailer.
Our DRP service can be applied in any of the existing P2P networks.
DRP does not interfere or cause any side effect to P2P networks,
ISP companies or downloader PC. The only "harm" will be done
to the illegal downloader who will not get the desired functional file.
Viralg is looking for strategic partnerships with financing, technology
licensing, and distribution vendors.
Contact & more information
Please see attachments for more information and
call or mail +358449112395 or contact
press05@viralg.com
www.viralg.com
Addendum 1. - Technical comparison
Below you can see anti-piracy technology comparison matrix between
Viralg's DRP service and currently used spoofing methods.
Spoofing
Spoofing (spamming) is today the most used method when fighting against
P2P pirates. Spoofing companies are transmitting enormous amount of
decoyed (non functional) files to P2P networks. The decoyed files have
similar profiles as original functional files. The main goal
of this method is that end user would be lost and cannot find
a functional file among a high number of decoyed files.
NOTE. Spoofing services are relatively easy to be sold as
a "high quality" services since it is very difficult for customer
to test the real efficiency of the service. This due to the fact that
the P2P networks are cleverly set up to ban all incoming IP traffic
from content industry itself. The customers are not capable
of monitoring the service efficiency from their own locations.
Most of the customers are not aware of the real protection effect
(or actually lack of it) of spoofing method. Monitoring service
efficiency requires a high level of professionalism, and preferably not
from the same party who sold the service in the first place.
DRP = Digital rights protection (Viralg service)
Viralg's technology is based on our own unique, patent pending
technology. When Viralg delivers decoyed files from its servers all
processed files are mixed together with original functional files.
The resulting combination of data looks like the original but it is
actually garbage. The identification of decoyed file is impossible.
Viralg's service is capable of super randomized corruption
of the files. Therefore it is impossible to find any sense making
sequence in corruption style or from the file itself. End user's
and verification sites are not given any clue how and if the downloaded
files are corrupted before the actual download.
Spoofing DRP
Technology implementation requirement Easy More complex
Service makes product searching more difficult for end user
in the beginning of the downloading process. Yes Yes
End user possible identification of decoyed file before
downloading. (experienced user will identify spoofed files
by their special characteristics) Yes Impossible
Service is vulnerable to verification.
Products are often searched from verification sites.
Verification confirms the file source is trusted and working
properly. About 50% of users are using verification services.
For example (http://www.findhash.com/) Yes No
Required bandwidth capacity Huge Smaller
Required server capacity Huge Smaller
Required administration personnel capacity
(Viralg is managing less file versions) High Few
Level of efficiency to future P2P clients
(Kazaa revolution-may radar MP3 shield) No Yes
Coverage efficiency today if end user is not using
verification services. (Whit verification site users) 20-30%(0%) 99%(99%)
Geographical coverage Unlimited, Unlimited,
requires requires
a huge amount a huge amount
of resources of resources